Can you teach an old corporation new tricks?
Wednesday, February 6th, 2008Lots of people have been saying that old corporations still practicing “business as usual” will not be able to learn the new(ish) ways of the internet market/conversation, but I, for one, seem to be a bit more optimistic. After all, the Mythbusters did prove that, contrary to popular belief, old dogs can indeed learn new tricks. And because people are (generally) smarter than dogs, I think corporations will have no problem adapting to this new environment. It’s just a matter of time, patience, and repetition. Kind of like training a dog. Because as Leo would tell us, it’s more about developing different work habits than actually learning anything new.
Lack of motivation to begin changing their habits seems to be the only thing holding the corporations back. How do you motivate them? Well, dogs are motivated by food, but most companies will only develop new habits when things start to go terribly bad. However, in many cases, the old way of doing things hasn’t fallen apart enough to the point where they are panicking (like it has in, say, the music industry), so most corporations don’t see the need to change yet. But really, it’s just a matter of time.