Business needs more art, less science
Sunday, January 27th, 2008People will argue for days about whether business is an art or a science, when in reality you need both to run a company well. Unfortunately, the balance between the two is heavily tipped in favor of science throughout modern business schools and within industries as well. The evidence is everywhere. We always think of a great company as a well oiled machine, not as a masterpiece. And that’s a problem. Not enough attention is being given to the artistic side of business.
You need to be creative and be able to improvise. All the formulas and numbers in the world won’t help you come up with a remarkable product or idea that isn’t as boring as everything else that’s out there. And later on, technical scientific jargon (read: corporate speak) isn’t going to help sell it within a conversation, either. Sure, there are parts of companies that are more scientific by nature, like accounting for example (although some companies seem to be pretty creative there, too). But in general, most businesspeople are lacking the artistic characteristics they should have in order to run a great company.
Instead of enrolling in that executive MBA program at some prestigious university, try taking a painting course or creative writing class at a local college. You may find it does wonders for your mind as well as your career.